Not long ago in the vibrant city of Charleston, South Carolina, three passionate individuals were about to embark on a journey that would not only change their lives but also sweeten the lives of their community. Brothers Brent and Matt, along with Matt’s wife Melissa, had always shared a love for family, connection, and, most importantly, frozen custard. Brent had deep roots in Charleston, pouring his heart into coaching Citadel Football and nurturing relationships within the community. Meanwhile, Matt and Melissa were living in Jacksonville, Florida, where they discovered the joy of Whit’s Frozen Custard, a discovery that sparked a dream in their hearts.

​During a heartfelt visit back to Charleston, Matt and Melissa felt a familiar longing—something was missing in their beloved city. They envisioned a warm, inviting place where families could gather to celebrate special moments over sweet treats. With Brent ready to embark on a new adventure, the trio decided to make that dream a reality. After countless brainstorming sessions filled with laughter and nostalgia, they secured a charming spot on Maybank Highway. As they set up their store, memories of childhood vacations filled their minds, inspiring them to create not just a Frozen Custard shop, but a community hub—a place for laughter after beach days, a gathering spot for friends, and a venue for life’s milestones. The grand opening of Whit’s Frozen Custard was met with joyful anticipation, quickly becoming a local favorite known for its fresh, homemade custard and inviting atmosphere. With each scoop served, they celebrated the joy of connection and built a beloved destination that solidified their place in the heart of Charleston, where sweet memories continue to be made.